The Challenge: Limited Visibility into High-Value Website Traffic

Prior to using Syft, Latch Bio founder Alfredo Andere described their struggle to quickly identify the intent behind their anonymous website visitors:

"We had traffic coming in, but very limited insight into who these visitors were or why they were engaging. Our sales conversations often started too late only after prospects filled out forms or surfaced in CRM reports, which wasn't very often."

Their existing setup lacked:

• Real-time visibility into prospect interest, leading to delayed follow-ups
• Efficient ways to distinguish high-value visitors from irrelevant traffic
• Simple integration that fit their small team without adding complexity

This absence of timely and targeted insights hindered their ability to effectively prioritize sales and upsell opportunities.

Why Latch Bio Chose Syft

After evaluating several solutions, Latch Bio chose Syft due to its simplicity, speed of implementation, and precise filtering capabilities. Alfredo emphasized the immediate improvement:

"Syft was incredibly quick to set up - just a pixel and Slack integration - and immediately gave us real-time visibility. That simplicity was crucial for us."

Key features that made Syft an ideal fit:

• Real-time Slack alerts for critical ICP segments: biotech, pharma, and life-science companies
• Granular buyer journey summaries, providing detailed context about visitor behavior
• Flexible, targeted alerts without overwhelming their small team

Results: Immediate Visibility, Faster Response, Greater Pipeline Impact

Real-time Prospect Engagement

Syft's Slack integration created a shared team channel delivering instant notifications of high-value prospect activity:

"The Slack channel became our central hub for real-time prospect intelligence. When someone from a biotech company visited our pricing page, I could proactively reach out immediately."

This real-time capability enabled rapid response, transforming previously invisible interest into actionable sales conversations.

Enhanced Upsell and Pipeline Opportunities

Latch Bio significantly improved their ability to manage upsells and critical sales conversations by acting quickly on visitor insights. For example:

• Syft identified a current customer's executive exploring new pricing tiers. Latch Bio proactively engaged this executive the same day, positioning a timely expansion conversation.
• Competitor-tracked prospects visiting high-intent pages were surfaced just before scheduled meetings, enabling reps to tailor their messaging proactively and effectively.

Improved Team Efficiency and Adoption

The simple yet powerful integration required no additional dashboards or heavy processes. According to Alfredo:

"Everyone - our AEs, BDRs, and myself - can instantly access the insights without logging into multiple systems. It streamlined our approach and kept everyone aligned."

This ease of use led to company-wide adoption and higher team efficiency, particularly valuable given their lean sales organization.